Glo CBD Announces New Strategic Partnership
Viking Ninja joins growing roster of influential fitness and lifestyle influencers
Albuquerque, NM – Today, Glo CBD announce another exciting partnership and ambassadorship with Erik “Esik” Melland, founder of Viking Ninja. Glo will be the official sponsor of all Viking Ninja certifications as well as the official CBD provider for Viking Ninja. This strategic partnership comes after Glo having recently announced UFC fighter Carlos Condit as their first ambassador.
Viking Ninja is an unconventional training system incorporating tools such as the steel mace in addition to bodyweight movements that are designed to challenge both mind and body. This particular style of training focuses on purposeful movements, reshaping the understating of the body and mental power while letting go of the ego. Viking Ninja was developed by Master Coach Erik “Esik” Melland to teach his multidisciplinary approach to life and fitness.
“This is yet another exciting and important strategic partnership for Glo CBD. These types of partnerships show that we are a brand that will have longevity in the market,” said Glo CBD Chief Communications Officer Matt Kennicott. “We look forward to working with Esik and his instructors as this relationship continues to grow. Glo is excited about our futures together!”
As a former pro-hip-hop artist, Esik is the consummate artist who has seen his own share of injuries. Viking Ninja is the outgrowth of his own journey with injury. He brings together his experience as a massage therapist and as a coach in a training program that is designed to heal from the inside out. Erik’s combined artistry and insight have been integral to his role as the Onnit Steel Mace Master Coach.
“I am so excited about this partnership! Glo has the first chewable CBD tablet on the market, which is incredible,” said Viking Ninja Creator Erick “Esik” Melland. “As a coach and someone on the go, I need easy to take CBD that guarantees me the right dose every time. GloTabs meet those requirements and more, so I’m pleased to be able to offer the benefits of Glo and our partnership to my students and coaches across the country.”