With our future in mind, we embarked on a voyage of discovery in the world of CBD. We began to understand the unique challenges of the ever changing regulatory environment, and how many bad actors there were in the industry. A buddy of ours who worked in the pharmaceutical industry educated us on the various levels of FDA compliance, and the existence of a validated cleaning process between product runs that removed the possibility of cross-contamination.
This level of care is not something you see often (if at all) in the CBD industry. In fact, we were primarily seeing tinctures and topical made in home kitchens, commercial kitchens, and really low-quality facilities. That was not what we wanted. We determined that working with an FDA inspected facility was the ethical path forward.
We bootstrapped the company, declined a buyout before we even had a product, spent months in R&D, survived last-minute label issues, hunted for merchant processors, jumped through hoops galore….and came out with a product on the other side. At long last, our chewable CBD tablets were ready to show to the world.